5 Misconceptions about email marketing

Janis B

Janis B

Janis, an email marketing expert with 3+ years of experience, consults digital businesses on expanding their reach and boosting sales. She’s a prolific content writer, frequent industry speaker, and the founder of targetaccesshub.com, an online email marketing event.

5 Misconceptions about email marketing

Among the best and most effective marketing and advertising platforms in the world is email. It has been around for the longest time and is also the most trusted platform for any communication. You pick your campaign goal; brand awareness, lead generation, remarketing or lead nurturing, and email marketing can help you pull it off perfectly.

But, as email marketing services are becoming more popular, a few misconceptions bug people and keep them from benefiting most from it. This article will destroy your misconception about email marketing for your business. So, tag along.

Email Marketing Misconceptions

It Cannot Generate Leads

Some people believe that email can nurture your leads but cannot be used to generate them. Hang on, do you think so too? 

If you do, you are wrong. The main reason is that emails are extensively shared with people not even on your email list. So, you have the chance to generate leads across industries, preferences and countries if you simply incorporate a call to action button into your email templates. 

Unsubscribers Are a Bad Omen

Most people believe unsubscribes are a bad sign for your email marketing campaigns. But in reality, it is everything but bad. 

Unsubscribes can be a great way of data appending. Some of your audience may not engage with your emails regularly. So, if they decide to unsubscribe, it is the pressure off your list. Just as new knowledge means forgetting the old, unsubscribes mean cleaning the email list.

    Any Data Need

    You Should Add as Many Images as Possible

    Images can make your text come to life, and you know what they say; a picture is worth a thousand words. Today, a picture takes much of your data to load, not to mention the speed. 

    So, if your email template is all images with minimal text, its slow loading may contribute to the low-open rate.

    Your Subject Line is Not Important

    Some people place more importance on the body of the email than the subject line, which can be a dangerous practice in email marketing.

    Your subject line is visible to your audience before the body text or any images you might have added to your email. And as a rule of thumb in copywriting, if you cannot sell in the headlines, you cannot sell at all. Therefore, your subject line is crucial, leading the reader to open your mail.

    The Bigger Your Email List, the Better

    Quality will always rule out quantity, and it applies to everything. Therefore, if you think you may lag due to a small number of email subscribers, you are heading in the wrong direction. 

    Your email list needs quality readers who love your content rather than most people who do not even open their emails. Hence, it is always prudent to keep your email list specific and targeted.

      Any Data Need

      Wrapping Up

      There is barely any field or subject matter without any misconceptions, and these misleading ideas keep us from making the most out of these matters in business and life. Therefore, as marketers, we must always work to discard any misconceptions through experimentation.


      What email looks most professional?

      A professional email features a concise subject line, a polite and respectful tone, correct grammar and spelling, and a well-crafted signature.

      What are examples of professional emails?

      Examples of professional emails include job application emails, client correspondence, colleague communication, networking emails, meeting scheduling emails, business proposals, thank you emails, and feedback and review requests.

      What makes the perfect email?

      The perfect email combines clarity, brevity, a polite tone, correct grammar and spelling, and relevance to the recipient. It also respects the recipient’s time and adheres to email etiquette.

      How do I create an eye-catching email?

      To create an eye-catching email, use a compelling subject line, incorporate visual elements like images or graphics when appropriate, maintain a clean and organized layout, and make sure your content is engaging and relevant to the recipient’s interests or needs.

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