How to Ensure Your Emails Reach Your Recipient’s Inbox

Email communication is a fundamental aspect of business communication today. In fact, billions of emails are being sent daily across various platforms, making it necessary to ensure that the recipients receive these emails in their inbox email delivery metrics and maintain email reputation by ensuring optimal email send frequency.

Send test emails before launching a campaign

Sending test emails is essential as it helps identify potential issues that may negatively impact email deliverability.

How Email Delivery Works

Email delivery can be imagined as a chain starting from the sender and ending with the recipient. To ensure that an email receives the intended recipient successfully, it goes through certain protocols as follows:

The Process of Email Authentication

To ensure successful email deliverability, an email sender must undergo email authentication. It generally involves methods such as sender policy framework (SPF), DomainKeys Identified Mail (DKIM), and Domain-based Message Authentication, Reporting & Conformance (DMARC).

Email Delivery Chain: Sender -> Email Server -> Recipient Server -> Recipient

When an email is sent from the sender, it passes through the sender’s email server and then the recipient’s email server before reaching the intended recipient’s inbox.

Factors that Affect Email Deliverability

Several factors influence email deliverability, and some of them are:

• Spam Filters and Email Authorization – Spam filters are in place to prevent unwanted emails from reaching recipients. It is advisable to authenticate emails and avoid using spammy content that may trigger such filters.
• Reputation of Email Sender – An email sender reputation is a critical factor that influences email deliverability. A sender’s reputation can be influenced by how often emails are marked as spam, and thus clicked on links an email.
• The email Bounce Rate – Bounce rate measures the percentage of emails that didn’t get delivered to the intended recipient.
• Unsubscribe Rate – The unsubscribe rate measures the percentage of recipients that unsubscribed from future emails.

Best Practices for Email Delivery

Adopting email delivery best practices will significantly increase email deliverability, and some of the best practices include:

• Segmentation and Personalization – Segmentation and personalization methods can be adopted to cater to different recipients’ needs and preferences.
• Email Frequency and Timing – It is necessary to ensure optimal email send frequency and timing to increase email deliverability.
• Respect Your Recipient’s Privacy – It is necessary to ensure that all recipients’ privacy is respected and to avoid sending unsolicited emails.
• Honor Unsubscribe Requests – Honor unsubscribe requests by removing them from a mailing list to ensure that future emails are not sent to them.
• Provide a Clear and Obvious Opt-in Process – A clear and obvious opt-in process is essential to ensure that recipients consent before emails are sent.
• Regularly Clean Email Lists – It is necessary to maintain a clean email list to ensure that inactive and uninterested recipients are removed.

Tools to Monitor Email Deliverability

Several tools can be used to monitor email deliverability, this can negatively affect email deliverability.

• Content of Email – Email content is critical in ensuring that email content is delivered to recipients’ inboxes. Avoid using spammy words or phrases that may trigger spam filters.
• The Recipient’s Email Provider – Recipient email providers have several measures in place to prevent spam emails from reaching their clients. To ensure that emails are delivered, it is best to follow email regulations and standards.

Tips to Improve Email Deliverability

Several tips can be adopted to ensure email de measures the percentage of recipients that Deliverability, and some of them are:

FAQs