Doubling Conversion Rates: Success Story of Using Our Cannabis Growers Email List for Targeted Campaigns

Janis BByJanis
Cannabis-Growers-Email-List Case study
Global Counts
USA Counts

Here is a case study of a recent client handled by Target Access Hub, the #1 email database provider in the USA.

The Problem

A popular company in the cannabis industry was struggling to expand its reach within the cannabis growers market. Despite having a robust product line and a strong market presence, the company lacked an accurate email list of cannabis growers. Even the contacts they had were outdated and incomplete.

This deficiency severely limited their ability to effectively market their products. They were also unable to offer educational content and build strong relationships with potential and existing clients. Consequently, the company’s marketing campaigns were falling short of their goals, with low engagement rates and a limited reach. This made it difficult to grow their customer base and increase sales. 

The Solution from Target Access Hub

The Solution

Target Access Hub stepped in to address this issue by providing a targeted and precise solution. Our approach was multifaceted, focusing on data collection, verification, segmentation, and support. All this was done to ensure the company could maximize the benefits of their new email list. Our step by step process involved:

We began by employing advanced data mining techniques to gather a large pool of potential contacts within the cannabis growing industry. This process involved scraping various industry-specific sources, attending virtual and physical industry events, and leveraging our extensive network to compile the cannabis growers email list.

Each entry in the list was then meticulously verified through multiple verification steps to ensure accuracy and relevance. This process included cross-referencing information, validating contact details through direct communication, and ensuring that all data complied with the latest data protection regulations.

Understanding that a generic approach would not be effective, we segmented the email list based on various criteria. This included details such as

  • Geographic location
  • Type of cannabis grown
  • Size of the operation
  • Annual revenue
  • Employee and management preferences
  • Other relevant factors

This segmentation allowed the company to tailor their marketing to different subsets of their audience, ensuring that each communication was relevant and engaging. By targeting specific segments with personalized content, the company could address the unique needs and interests of each group, thereby increasing the effectiveness of their marketing efforts.

To ensure seamless integration of the new email list into the company’s existing customer relationship management (CRM) system, we provided comprehensive support and guidance. Our team assisted in importing the data, setting up automated workflows, and ensuring that the new contacts were properly categorized.

Additionally, we offered best practices for email marketing, including tips on crafting compelling subject lines, optimizing email content for higher engagement, and strategies to avoid spam filters. Our ongoing support ensured that the company could leverage the full potential of the new email list from day one.

The Results

What did these steps result in? Well, the implementation of the cannabis growers email list led to significant and measurable improvements. It was a game-changer for the company in several ways:

The Results from Target Access Hub

The company was able to increase its reach by 50%, connecting with thousands of new growers across various regions. This expanded reach enabled them to promote their products to a much larger audience, increasing brand awareness and market penetration.

The engagement rates and clicks of their email campaigns saw a substantial improvement. Email open rates increased by 30%, and click-through rates improved by 25%. This indicated that the targeted and personalized content resonated well with the recipients, leading to higher levels of interaction and interest in the company’s offerings.

The company also reported a 40% increase in engagement with their educational content. This included webinars, newsletters, and industry reports, which helped to establish the company as a trusted authority in the cannabis industry.

Building stronger relationships with cannabis growers through valuable and informative content not only boosted the company’s credibility. It also fostered long-term loyalty among their clients. They were able to spend more time nurturing and retaining existing clients than sourcing new ones from scratch. Their rejection rates also reduced as they were reaching people who were genuinely interested in their offerings.

Thirdly, there was a notable boost in sales. Within the first quarter after integrating the new email list, the company experienced a 20% increase in sales. This surge in sales was directly attributed to the successful email marketing campaigns that effectively reached and engaged the target audience.

In Summary

Target Access Hub’s strategic approach to developing a targeted email list of cannabis growers enabled the company to overcome their outreach challenges. The significant increase in reach, engagement rates, sales, and relationship building demonstrated the role that an accurate and well-segmented email list plays.

This is especially important for companies aiming to drive successful marketing strategies. You can customize your email list using Target Access Hub and thrive within the cannabis industry (or several other niche markets). Contact our experts to get started on this process.

Janis B
Janis

Janis, an Email marketing consultant with 3+ years of experience, consults digital businesses on expanding their reach and boosting sales. She is a prolific content writer, frequent industry speaker, and consultant at targetaccesshub.com, an Digital Marketing Company.

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