5 Ways You Can Keep Track of Customer Buying Behavior

Everything a customer thinks and engages with around your brand can have a deep impact on the relationship between you and your customers. This, in the marketing world, is termed customer buying behavior.  The best way to find out why people prefer your brand over that of your competitors is by studying their behavior. Here […]

Why is it Important to Segment Your Emails?

Email marketing is a tremendous tactic for diverse marketing prospects such as lead generation, content marketing, etc. It has the largest reach in the world, with the highest customer retention rate of all the communication platforms. And with emails comes another higher responsibility of who it should reach. And that is where email segmentation comes […]

Can Emails be Personalised While Maintaining a Template?

Email marketing is an important part of a brand’s remarketing and retargeting campaigns. A proper strategy of email marketing can really set a brand up for continuous flow of revenue from the existing base of customers.  According to a study conducted in 2021, there are around 4 billion email users globally currently; a figure which […]

How can influencer marketing help your brand awareness?

If you are trying to enhance your brand awareness, influencer marketing is one of the best ways to achieve it at a nominal price! Influencers can make your brand more authentic and give you a personality – two things no other strategy in digital marketing can achieve. Would you rather buy from a faceless brand, […]

Bring your A-game in email marketing

most popular Targeting your prospects doesn’t just end at social media content curation and SEO. it extends to quality remarketing through personalized emails – exactly the reason why you should strengthen your team for email strategies! In email marketing, you can use a personalized touch to curate automated mass emails to people who have shown […]

7 Steps to Create a Successful Content Strategy

most popular An effective content strategy can make your company’s content better! But the question arises, how to create an effective content strategy? There is no one answer to this question, as there is no one-size-fits-all strategy. Instead, you know you have created an effective content strategy for your brand when you see that it […]

Busting 5 Common Content Strategy Myths

Content strategy is the backbone of an organization’s content. It looks into the process that goes into creating and executing an effective calendar for the brand. From planning the creation and delivery to the effective execution and its distribution, the strategy makes all the difference. Creating meaningful content is a process that requires a depth […]

Tips to Creating The Perfect Company Profile

A company profile is people’s first formal introduction to a brand. Be it a company going through a process of re-branding or a startup trying to carve a niche for itself in the market, a well-crafted company profile is the perfect way to introduce the brand to people. A powerful profile helps you retain existing […]

Wondering About the Benefits of Social Media Marketing for Your Business?

While social media began as a means of sharing lives and stories with people, it has now become an integral part of life. In 2021, about 91.9% of companies in the U.S. with 100+ employees were using social media for marketing. What’s more, this trend of utilizing social media as a means of marketing shows […]

5 Reasons Email Marketing Is Important

According to a report published by Statista Research Department in March 2021, we had 4 Billion email users as of 2020, and the number is set to grow to a whopping 4.6 Billion by 2025. Moreover, many people start their days by checking their emails, be it for personal or professional reasons. Most of us […]