Email marketing is an important part of a brand’s remarketing and retargeting campaigns. A proper strategy of email marketing can really set a brand up for continuous flow of revenue from the existing base of customers.
According to a study conducted in 2021, there are around 4 billion email users globally currently; a figure which is predicted to grow to 4.6 billion by the end of 2025. It is undeniable that email marketing isn’t the be-all and end-all of a business campaign but it certainly is one of the best methods to get better reach.
What is Email Marketing?
Can Emails be Personalised With a Template? How?
Yes, emails can definitely be personalised while sticking to a template. This is done by email marketers using different methods and tools to engage with the customer efficiently.
More than 80% of customers say that the mails that have a personalised subject line tend to grab their attention more than just plain promotional emails.
What this means is that a personalised mail can increase the chances of the customer opening and actually making it to the end of your mail (if not making a purchase). This is a ground-breaking strategy applied by most of the email marketers who claim their customers make a purchase when treated like a human more than a number or address on the internet.
So, how do you personalise your emails sticking to a template?
Greet With the Name
The first significant step to personalising your marketing emails is talking to your audience with their names. This may seem like a subtle thing to do but studies have shown that it has a phenomenal impact on the customer.
When consumers read their names on the emails, it stirs something in their emotional spectrum and are more likely to take a desired action. And what’s more, this is something one can approach sticking to a professional template.
Segregating or Segmenting Your Emails
This is a definite thing you can take care of while following a template. Segregating the email list takes personalisation a little forward again.
Segregate a database based on birth months, location, preferences, etc; the data that you can obtain from lead forms. Collect quality data of your customers and use it to personalise your emails better.
The Right Time Matters
Nobody likes to read a marketing email while they’re rushing or busy at work. Maybe a promotional email is the last thing they want to see on a busy day.
This brings us to yet another way of personalising your emails using a template. Target the audience at the right time. Obtain insights of your audience’s busy schedule, brainstorm a time; it doesn’t mean you have to get them all at the right fraction of the second but at least you can get the average to open your emails.
Entertainment is the New Education
Keep your emails short and crisp in order to engage your readers. People don’t like reading emails that are long and have no picture or anything else entertaining.
Try your best to entertain your customers or at least connect to them on a personal note. This of course goes hand-in-hand with the other three tips. Follow these simple steps and reap the benefits of email marketing.
Emails are a great way of engaging with people and marketing your brand. But let’s face it, most of us do it the wrong way. It is very understandable to have to stick to a professional template but unless you figure out a way to connect with your readers, you’re fighting a losing battle.