Content strategy is the backbone of an organization’s content. It looks into the process that goes into creating and executing an effective calendar for the brand. From planning the creation and delivery to the effective execution and its distribution, the strategy makes all the difference. Creating meaningful content is a process that requires a depth of planning and understanding, as well as alignment with organizational goals. At Target Access Hub, we believe that a killer content strategy is what distinguishes mediocre brand content from greatness. And what’s the biggest roadblock? The prevalence of myths around content strategy. Here are some common myths, busted for good!
It’s all about keywords and topics
While topics and keywords form an important part of strategizing your content, that is not all! Your strategy should give a clear picture of your marketing goals and how you plan to use content to achieve them. It should also set the KPIs to measure your progress. Most importantly, it should identify any potential lags or issues so that content can be reworked in a timely manner.
Content strategy is a one-time affair
Many people consider a content strategy to be one-and-done. However, is it really so? Your brand’s strategy needs to adapt according to your brand’s short- and long-term goals. When you review and rework your goals every few months, you need to update your strategy needs to match the same. Moreover, there is no one-size-fits-all strategy. What worked for another brand might not work for you. Hence, it is crucial to check on how your strategy from time to time and see that it is working as expected.
Content strategy is only useful in blogs
It’s a common misconception that strategizing is limited to blogs. While blog topics, content placement, and keywords do play a major role in strategy, that’s not all! Your content strategist should plan for different forms of content.
It’s the same as social media strategy
Contrary to popular belief, social media strategy is merely a part of the strategy developed for a brand’s content. Rather, this overarching strategy encompasses blogs, social media, newsletters, videos, infographics, and website content. Creating the right strategy helps perfect messaging across different platforms, and adapts to the brand’s changing goals to showcase it at its finest.
Shouldn’t content writers be creating the content strategy?
While it might seem like an obvious thing, writers are, in fact, not equipped to create strategies, but only to execute certain aspects of the strategy with the right guidance and experience. Content strategy includes understanding and ideating across different forms of content, be it through the written word, pictorial representation, or audio and video. The strategist takes on the task of understanding the most suitable channel for each kind of content. While the writer can understand the brand’s goals and objectives, it is not possible for them to ideate across channels and make sure the message hits home—this task is best left to the strategist.
A good strategy can alter the way a brand’s marketing works. It can increase engagement with the consumer, make the brand seem more open and approachable, and help the brand meet its business goals. Further, it can seamlessly position the brand as forward-thinking and ensure digital growth over time.
Think the right strategy can make all the difference to your brand? Reach out to us today!
Iin the meanwhile, if you are wondering about the benefits of social media marketing for your business, read this.