Targeting your prospects doesn’t just end at social media content curation and SEO. it extends to quality remarketing through personalized emails – exactly the reason why you should strengthen your team for email strategies! In email marketing, you can use a personalized touch to curate automated mass emails to people who have shown an interest in your brand.
What is it useful for?
- Turn prospects into conversions
- Generate new leads while nurturing existing ones
- Turn one-time buyers into repeat customers
- Develop fans for your content and pages
Through your emails, you can enhance your brand awareness. If your audience has already browsed through your products and services and has shown an interest in them, you can help retain your brand in their memory. This method of brand recall will help you direct your audience to take a specific action.
Some common Calls to Action (CTAs) include:
- Purchasing on your website
- Filling out a form to sign-up
- Directing people to your website or social forums
- Filling out a database to help support a cause
- Increasing your website clicks
- Visiting and following your social media pages
- Improving engagement through likes, shares, and comments
You could also use this method to bring in giveaways! Simply specify to your audience what action they need to do to stand a chance to win a prize. This could revolve around liking your content or resharing it on various platforms, roping in some people to follow your pages, tagging people in your content, and so on. You can use your emails to offer reminders to your audience and update them about the status of the contest.
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Converting leads to revenue
Emails have the highest chance of helping you make conversions. People who check email content have a greater chance of visiting your website and researching further. Email marketing is known to have the highest RoI compared to communication on other channels – the average order value of emails is notably higher than social media! You can make sales online if you have catchy content that persuades your audience to make a purchase.
A good agency can help you curate a list of leads that can never be taken away from you. They can then help you send personalized messages to these leads as per their content appeal and preferences. Identify the right target audience for your content and send them emails (maybe even drip campaigns that are spread out over a wide period) and consistently remind them about your brand.
Popular lead magnets
You can add value to your prospects by creating engaging content and free offers. Everyone loves gifts and email marketing is no different! Some popular lead magnets are
- Free coupons
- Free consultations
- Cheat sheets and resources
- Case studies
- White papers
- Free trials
- Valuable samples
- Quizzes and frequent assessments
- Webinars and links to your sessions online
Want to ace your email marketing game and build a tangible list of leads to send emails to? Contact us to kickstart your campaigns and turn your leads into conversions!