According to a report published by Statista Research Department in March 2021, we had 4 Billion email users as of 2020, and the number is set to grow to a whopping 4.6 Billion by 2025. Moreover, many people start their days by checking their emails, be it for personal or professional reasons. Most of us cannot go a single day without checking our emails. So, why not utilize this means of communication to create and sustain relationships with potential and returning customers? This allows people to check their emails at a time of their convenience to build interest in your product. Here’s why email marketing, despite being used for so long, is highly beneficial:

1. Email Marketing is Easily Accessible

The most widely accepted tool of business communication today is email marketing. With roughly 85% of users accessing emails via smartphones, it is quite literally at our fingertips. In such a case, this accessible tool becomes the logical choice to send out messages to both potential and returning customers, just to keep them abreast of what’s happening with your company.

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2. It’s Perfect for Targeted and Personalized Messaging

Unlike social media channels where every single person sees the same message on their screen, this form of marketing gives you the ability to segregate customers into lists and send different emails to each set. This allows you to convey information only to the right people without spamming others. Further, you can include recipient names, designations, locations, and the like in mails, adding the personal touch.

3. Email Marketing is Scalable and Measurable

With email marketing, scaling up is very easy! Your subscriber list grows with time and sending the email to more people takes no additional effort. Besides, email marketing tools allow you to track different parameters. From delivery rates, open rates, click-through rates, bounce rates, and unsubscribe rates, you can track them all. When you collect this data, it becomes a crucial insight into your email lists’ mindset, and you can understand what works best for your audience.

4. Email Marketing Builds Brand Appeal

In order to attract customers, a company needs to make potential buyers aware of its existence and continue intriguing them about what the company offers, from time to time. With consistent email marketing, you can educate people on the benefits of your products and how they are better than other players in the market.

5. It’s Cost-effective, too!

Email marketing is easy on the pocket: you can reach several customers at pennies per email. Costs per conversion are low, scaling up is easy, and most email marketing service providers will have you covered in their free plans until your lists grow significantly. On the off-chance that there are errors in a mail, you don’t need to spend additional dollars to correct it. All you need to start is a small mailing list, and you’re good to go!

Think email marketing is the thing to boost your business in 2022? Reach out to us and let’s get started!

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